Trends in Digital marketing


This is an era of digitalisation where technology has gradually inserted its tentacles in the area of marketing. With everyone with access to internet, all vendors look to marketing their products using the digital media. Marketing now does not require sales people to carry their samples of products to the door steps of consumers. They now need to change their strategy to use creativity and captions to capture the market trends which is ever fluctuating.

Digital marketing is not merely for a set of people working in a company but for all levels of employees of the company wherein employer looks to each employee in joining the dots of their goals and helping in the uplifting of the company. It may be a small push but it will help in the overall achievement of the company.

Let's see what are the ways to handle them.

1) The most important characteristic of digital marketer is that they must be adaptable to make the change when required. Today it may seem a crazy idea but the next day it is trend setter. Hence, new ideas must be experimented with no directions and must be able to take risk. Changes in this field of work is inevitable and the person must know how to handle this type of stress.

2) First and foremost is to monitor the consumer behavior. Consumers are more educated nowadays about the products they need and a digital marketer will need to identify the opportunity in it. Hence, the digital marketers must be able to collect huge data, analyse them and convert those into strategies which need to be measurable.

3) Once it is converted to strategy it must be carried forward by using creative ideas. Creativity is a culture that is being expected these days to keep up to the trends. This is also considered one of the crucial criteria while selection of candidate. It's nothing but thinking out of the box when given a situation or problem to be handled.

4) Having created an idea, the digital marketer must be tech savy. That does not mean they need to know programming. Instead they need to be at least fluent in the technology available in market and know how to use them appropriately.

5) Once having applied them, they must be able to do research further on other aspects. This will only allow one to question "why" some strategies worked and why not. This will further enhance to improve next time. What you know is not always important as what you want to know.

6) Updating oneself of the latest advancements is critical for digital marketers. Solutions that work today may get outdated in few months. Updates can be in the form of blogs, e-mail, subscriptions, social network.

7) The digital marketers are considered as "techno-marketing". They need to balance their feet with one in marketing and other in technology. It means they will need to be able to communicate effectively to non technical people which will make them more distinctive in their field of work.


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